Paul Filsinger is the Co-Founder of Bird Rock Trading. A visionary technology entrepreneur with over 30 years of experience in software, media, and digital advertising, he has blended technical leadership with business acumen to build and scale high-growth ventures in the marketing technology space. Paul’s entrepreneurial track record includes guiding startups from inception to major exits – driving innovation, rapid revenue growth, and market expansion without compromise.
As founder of Qool Media, Paul developed a marketing platform that powered large scale publisher experiences and $10m's of advertising. After selling Qool to System1, he spent five years scaling System1’s global operations – growing teams, profitability and revenues from millions to hundreds of millions – and transformed the business into a $1 billion public enterprise. As President of System1, Paul led the integration of numerous digital media acquisitions – from MapQuest to HowStuffWorks – and guided the company’s growth to a successful NYSE IPO. Earlier, he founded World Wide Interactive in 2008 and successfully negotiated its acquisition in 2013, marking the first of multiple successful ventures under his leadership. Across these roles, Paul has orchestrated significant capital raises, M&A transactions, and the scaling of revenue from early-stage millions to nine-figure run-rates.
Now at Bird Rock Trading, Paul channels this wealth of experience into a bold consulting vision. He brings an energetic, forward-thinking approach to helping clients navigate the fast-evolving digital advertising landscape – leveraging data-driven strategy, cutting-edge marketing technology, and a passion for innovation to accelerate growth and deliver transformative results.
A seasoned marketing executive and data analytics leader with over 15 years of experience transforming business intelligence into actionable growth strategies. As the Founder and CEO of Euca, a premier direct response advertising company established in 2016, I've pioneered innovative approaches to media buying and marketing funnel optimization that consistently deliver exceptional results.
My expertise spans multiple domains, including Google Ads strategy, performance marketing, data visualization, and customer lifecycle management. As a Tableau certified trainer, I've developed sophisticated dashboard solutions that provide critical insights into customer acquisition costs and campaign performance, enabling real-time optimization and significant ROI improvements for clients across diverse industries.
Throughout my career, I've managed multi-million dollar advertising budgets, including $300,000 in daily ad spend for a major cryptocurrency exchange, where my strategic interventions reduced wasted ad spend by $100,000 monthly. My experience in Real-Time Bidding platform development generated an additional $30 million in revenue for a previous venture, while my customer segmentation models have increased lifetime value metrics by identifying key behavioral patterns and optimizing engagement strategies.
Prior to founding Euca, I served as Co-Founder and VP of Business Intelligence and Monetization at Mako Labs, where I led the development of sophisticated data analytics capabilities that decreased customer acquisition costs by 15% while increasing revenue per user by 500%. My background also includes business intelligence consulting with major enterprises, where I delivered critical insights for financial forecasting, pipeline management, and operational efficiency.
I bring a unique combination of technical expertise, business acumen, and strategic vision to every project, with a proven track record of translating complex data into profitable business solutions.
My expertise spans multiple domains, including Google Ads strategy, performance marketing, data visualization, and customer lifecycle management. As a Tableau certified trainer, I've developed sophisticated dashboard solutions that provide critical insights into customer acquisition costs and campaign performance, enabling real-time optimization and significant ROI improvements for clients across diverse industries.
Throughout my career, I've managed multi-million dollar advertising budgets, including $300,000 in daily ad spend for a major cryptocurrency exchange, where my strategic interventions reduced wasted ad spend by $100,000 monthly. My experience in Real-Time Bidding platform development generated an additional $30 million in revenue for a previous venture, while my customer segmentation models have increased lifetime value metrics by identifying key behavioral patterns and optimizing engagement strategies.
Prior to founding Euca, I served as Co-Founder and VP of Business Intelligence and Monetization at Mako Labs, where I led the development of sophisticated data analytics capabilities that decreased customer acquisition costs by 15% while increasing revenue per user by 500%. My background also includes business intelligence consulting with major enterprises, where I delivered critical insights for financial forecasting, pipeline management, and operational efficiency.
I bring a unique combination of technical expertise, business acumen, and strategic vision to every project, with a proven track record of translating complex data into profitable business solutions.
With over 20 years in the tech industry, Blandino brings deep technical expertise and visionary leadership.
As co-founder and CTO of Euca LLC since 2016, he architects scalable solutions that optimize landing pages, qualify leads, analyze competitors, and deliver fast execution—driving growth and innovation in direct response marketing.
Previously, Blandino served as co-founder and CTO at Mako Labs, where he led development of globally used social applications reaching millions of users, architected cloud infrastructure supporting hundreds of thousands of concurrent users, and managed data systems processing over a billion records daily.
His experience includes consulting for a major cryptocurrency exchange, where he rebuilt data infrastructure to optimize high-volume marketing campaigns—accomplishing in just one month what a team had been working on for over a year.
Blandino's technical versatility spans full-stack development, data architecture, and team leadership across multiple industries, including finance, real estate, healthcare, and digital marketing.
A UC San Diego graduate with a degree in Math-Computer Science, Blandino combines analytical thinking with practical problem-solving to transform business challenges into elegant technical solutions.
As a Teaching Assistant for Compilers, Advanced Data Structures, and Algorithms, he conducted comprehensive course reviews in lecture halls for classes of up to 300 students.
His passion for building both robust systems and high-performing teams with exceptional retention rates reflects his commitment to technical excellence.
As co-founder and CTO of Euca LLC since 2016, he architects scalable solutions that optimize landing pages, qualify leads, analyze competitors, and deliver fast execution—driving growth and innovation in direct response marketing.
Previously, Blandino served as co-founder and CTO at Mako Labs, where he led development of globally used social applications reaching millions of users, architected cloud infrastructure supporting hundreds of thousands of concurrent users, and managed data systems processing over a billion records daily.
His experience includes consulting for a major cryptocurrency exchange, where he rebuilt data infrastructure to optimize high-volume marketing campaigns—accomplishing in just one month what a team had been working on for over a year.
Blandino's technical versatility spans full-stack development, data architecture, and team leadership across multiple industries, including finance, real estate, healthcare, and digital marketing.
A UC San Diego graduate with a degree in Math-Computer Science, Blandino combines analytical thinking with practical problem-solving to transform business challenges into elegant technical solutions.
As a Teaching Assistant for Compilers, Advanced Data Structures, and Algorithms, he conducted comprehensive course reviews in lecture halls for classes of up to 300 students.
His passion for building both robust systems and high-performing teams with exceptional retention rates reflects his commitment to technical excellence.
